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The following choices may help you when you design an attitude instrument. The bold face sets are the most popular.

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AGREEMENT

Strongly Agree  Agree  Undecided  Disagree  Strongly Disagree	Agree Strongly Agree Moderately Agree Slightly Disagree Slightly Disagree Moderately Disagree Strongly	Agree Disagree	Agree Undecided Disagree
Agree Very Strongly Agree Strongly Agree Disagree Disagree Strongly Disagree Very Strongly	Yes No	Completely Agree Mostly Agree Slightly Agree Slightly Disagree Mostly Disagree Completely Disagree	Disagree Strongly Disagree Tend to Disagree Tend to Agree Agree Agree Strongly

FREQUENCY

Very Frequently Frequently Occasionally Rarely  Very Rarely Never	Always  Very Frequently Occasionally  Rarely  Very Rarely  Never	Always Usually About Half the Time Seldom Never	Almost Always To a Considerable Degree Occasionally Seldom
A Great Deal Much Somewhat Little Never	Often Sometimes Seldom Never	Always Very Often Sometimes Rarely Never

IMPORTANCE

Very Important  Important  Moderately Important  Of Little Importance  Unimportant

Very Important Moderately Important Unimportant

Very Important Important Neither Important or Unimportant Unimportant Very Unimportant

QUALITY

Very Good Good Barely Acceptable Poor Very Poor

Extremely Poor  Below Average  Average  Above Average  Excellent

Good Fair Poor

LIKELIHOOD

Like Me  Unlike Me	To a Great Extent Somewhat Very Little Not at All	True False
Definitely Very Probably Probably Possibly Probably Not Very Probably Not	Almost Always True  Usually True  Often True  Occasionally True  Sometimes But Infrequently True  Usually Not True  Almost Never True	True of Myself Mostly True of Myself About Halfway True of Myself Slightly True Of Myself Not at All True of Myself

Sample Front Page from an Instrument Using a Likert Scale…

Del Siegle, Ph.D.
Neag School of Education – University of Connecticut
del.siegle@uconn.edu
www.delsiegle.com

11/24/2010